NESTLE | KITKAT RAMADAN
A Kitkat to Break All Ramadan’s 30 Fasts
Celebrating the diversity of the break in a community that’s often overlooked, the KitKat Iftar Bar was specially designed to reflect the 30-days of breaking fast during Ramadan.
My Role
I was lead producer on this project, spearheaded by Rethink Vancouver in collaboration with Rethink Toronto. Top to bottom, I facilitated the custom printed packaging of the 30-piece Iftar Bar, organized a photoshoot with stop motion, and oversaw the rollout of campaign assets.
The Impact
The community didn’t just love it — they felt seen after years of being overlooked by brands. And despite no paid media or press release, the KitKat Iftar Bar went viral, with over 2 million impressions after only seven days.
Awards
Marketing Awards 2024: 4
ADC 2024: 2
Atomic Awards 2024: 2
ADCOLOR 2024: Nominee