A 65-Foot Ice Cream Sampler on Water
HAAGEN-DAZS | ICE CREAM BOAT
Created to feature Häagen-Dazs’ new exträaz collection, this yacht put a decadent twist on the typical ice cream truck sampler – complete with a custom music track, 6ft replica ice cream cone, and supported by a campaign across online, video and social.
My role
As co-producer at Rethink Toronto my role was shared across all assets – from contracting the boat, managing the event company, and organizing a day-long contest, to facilitating the custom music track, the build of the replica ice cream cone and the rollout of campaign assets. Everything from online-video to pre-launch statics to boat decals.
The Impact
The results themselves were extravagant, with approximately 2,000 samples at 3 prime harbour locations in Toronto, during Pride Weekend.
