MAPLE PRODUCERS OF QUEBEC | MAPLE MATE
Match With a Canadian, Brunch is on Us
To help more Americans discover Canadian Maple Syrup, this initiative led dating hopefuls to an online form where they could get reimbursed if they went to brunch with a Canadian.
My Role
As lead producer between Rethink Montreal and Toronto, I orchestrated a website build from the ground up, organized a photoshoot, set up a full rebate and redemption program in the USA, and oversaw the rollout of assets from online-video to out-of-home.