The Stamp From Last Night That Became a Promo Code
POSTMATES | LAST NIGHTS STAMP
Created to encourage drinkers to think of Postmates post-night-out, these custom bar stamps put free breakfast into customer’s hands – brought to life through partnerships with over 15 bars, supported by a campaign across social, digital and out-of-home.
My Role
As lead producer through Rethink New York, Toronto and Vancouver, I led the co-ordination of over 15 bars, organized a photoshoot, assisted with a website build, facilitated the launch of hand stamps, and oversaw the rollout of campaign assets.
The Impact
We stamped the hands of thousands of people with promo codes over two nights, turning people into ads instead of showing them one. The first bar stamps used as media didn't just deliver breakfast, it delivered a 21.6% increase in new users.